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NMIMS Online BBA in
Marketing

To assist students aspiring to become successful marketing professionals, NMIMS Online offers an online BBA in marketing program that follows a 100% virtual learning environment. The NMIMS online BBA in marketing is a 3 year course that offers complete flexibility through its 6 year validity.
3 years Online
Marketing Specialization Hero Image
₹1,31,000
Total program fee
3 years Duration
Online Mode
NAAC A++ Accreditation
UGC Entitled Approval
₹1,31,000 Total Fee

About Marketing

Course Details

To assist students aspiring to become successful marketing professionals, NMIMS Online offers an online BBA in marketing program that follows a 100% virtual learning environment. The NMIMS online BBA in marketing is a 3 year course that offers complete flexibility through its 6 year validity.

The NMIMS online BBA in marketing course develops core marketing skills among enrolled students with a foundational understanding of management principles and concepts. The course is designed to help students develop and apply business models and frameworks to solve real-world business problems.

The learning methodology of the NMIUMS online BBA course includes e-books, lecture transcripts, journals, and other e-learning resources. To ensure better employability of enrolled students, the course also includes dedicated and personalized career services.

Specialization Highlights

3 Year Course with 6 Year Validity

Flexible and accessible program designed to accommodate diverse learning schedules.

Comprehensive Learning Resources

E-books, journals, and lecture transcripts provided for effective learning.

Dedicated Student Support

Students can raise queries via ticketing system tool under dedicated student success team.

800+ Hours of Live Interactive Lectures

Conducted by industry veterans, experts, and academicians.

Eligibility

To enroll in the NMIMS online BBA program, interested students are required to fulfil the following eligibility criteria:

The applicants must have completed a 10+2 educational qualification from a recognised board in any discipline.

A minimum of 50% aggregate marks at the 10+2 qualification is mandatory (45% for reserved category students).

Fee Structure

Payment PlanAmount
FinanceINR 47,000
MarketingINR 47,000
Business AnalyticsINR 56,400
EMI: INR 3,917
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Admission Process

1
Select online BBA along with your preferred specialization and start filling out the online application form.
2
Attach the supporting documents along with the online application form.
3
Pay the course fee as per your chosen plan.
4
Submit the application and wait for confirmation.
5
Once the university verifies your application and documents, a confirmation letter is provided to your registered email.

Syllabus

Semester I

Principles of Management
Business Communication
Financial Accounting
Micro Economics
Organisation Behaviour & HRM
Essentials of IT

Semester II

Cost and Management Accounting
Principles of Marketing
Operations Research
Macro Economics
Business Statistics for Decision Making
Introduction to Analytics

Compare Other Specializations

SpecializationTotal Fee
Marketing (you are here) ₹1,31,000
Business Analytics ₹1,45,000
Finance ₹1,31,000

Examination Process

The NMIMS online courses examination process is similar for both UG and PG programs. The exams are conducted through an online proctored platform that allows students to appear for the examinations from any corner of the globe; they only need a good internet connection, a laptop, and a working webcam.

The NMIMS online examinations follow an evaluation method of IA + TEE, which stands for Internal Assessment + Term End Examinations.

Placement Assistance

Online BBA Placement Partners

The NMIMS online BBA does not offer any direct placement assistance to the students. However, it offers access to the alumni portal along with career services, which include targeted assessments, personalized coaching, and professional development tools.

Some of the major career services offered for the NMIMS online BBA program are:

  • Access to job portal
  • One on one personalized guidance/coaching
  • Profile development
  • Practie interviews
  • Cognitive and behavioral skill assessment

Simultaneously, 98% of students enrolled in NMIMS online BBA admit that they have witnessed a positive impact on their careers. The institution has also partnered with multiple MNCs, corporations, and start-ups that actively recruit skilled professionals. Some of the active recruiting partners are as follows:

  • Mindteck
  • RBS
  • Vaya
  • Helix Tech
  • Milkbasket, etc

Job Profiles After Graduation

Sales Executive

Avg. salary: INR 3 LPA

Customer Relationship Executive

Avg. salary: INR 3.5 LPA

Social Media Marketing Associate

Avg. salary: INR 4 LPA

Market Research Analyst

Avg. salary: INR 4 LPA

Digital Marketing Executive

Avg. salary: INR 3 LPA

Download the Marketing specialization brochure
Download Brochure

Student Reviews

I had an amazing experience at NMIMS CDOE and my entire academic journey for online BBA was over in just a quick snap. It was really very flexible and convenient for me.

Student

The NMIMS online BBA was quite good and far better than my expectations. However, I was looking for a flexible and less hectic online BBA program and NMIMS offered me exactly what I was looking for.

Student

The faculty members of NMIMS online BBA are really very supportive and helpful. They assisted me in every way possible throughout my academic career.

Student

The fee structure is quite decent for this academic rigor and student support services. I recommend it to others too.

Student

Frequently Asked Questions

The lump sum fee structure for the NMIMS online BBA in Marketing program is INR 1,31,000 /-.
Students study core business management subjects during the initial semesters and later choose Marketing electives that focus on branding, customer behavior, sales, digital marketing, and strategic marketing concepts.
Some of the elective courses covered in the NMIMS online BBA in Marketing program are Rural Marketing, International Marketing, Performance Management System, etc.
Students can develop market research capabilities, communication skills, consumer understanding, branding knowledge, sales management expertise, strategic thinking, digital marketing awareness, and customer engagement skills.